What do Mark
Twain, Ernest Hemingway, Benjamin Franklin have in common as authors? They all
self-published. Chicken Soup for the Soul is a huge hit today that has
become a complete series of books. Did you know it began as a self-published
volume? There’s
nothing like the satisfaction and sense of accomplishment that comes from seeing
your words in print. Flip through the crisp pages of your brand new paperback or
hardback, and it’s exciting to realize your ideas and legacy can easily be
shared with countless people. Whether they live next door or around the world,
the message God gave you can continue to influence lives for many generations.
Key
Benefits
1. increase
profits. Royalty publishers incur high costs, so you only see a small
portion of the profits from the sale of a book. In self-publishing, it’s
possible to spend as little as $2.00 per unit (depending on print run size and
page count) to produce your $10 to $15 book. Final profit on each book will vary
depending on the market your book is sold to. Books you sell retail will return
the most profit while books sold though distributors will return the least.
2. ownership
and reprint control. When a royalty publisher deems that your book has
“run its course,” they will no longer print even small quantities of your book.
They may not let you buy the rights to print more. You are at their mercy.
Self-publishing gives you control, along with the opportunity to make revisions
every time you print.
3. be
the boss. Ever listen to an author who was published by a royalty
publisher? Most are frustrated when their message is changed or watered down for
the benefit of mass marketing. The primary interest of a royalty publisher is
the bottom line, not the message.
4. get
your message out quickly. Royalty publishers can take 18–24 months
to get a manuscript into print. However, when you choose a professional team
like Selah Publishing Group, you can have books at you door in as little as 6–16
weeks, depending on what services you need to succeed. This is great news
for authors who analyze current events or trends.
5. target
your niche more accurately. Nobody knows your audience better than
you. Royalty publishers focus on topics that sell to a general audience. By
self-publishing, you can effectively target your niche or multiple niches one
group at a time.
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