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Selah offers some of the
most affordable short-run solutions in the industry. Here are answers to common
questions we receive.
Here are some FAQs (Frequently Asked Questions) that may help.
What is Short Run
Publishing?
How does Short Run Publishing work?
Who establishes the retail price of my book using Short Run Publishing?
Short Run Publishing sounds to good to be true.
Why don't all publishers offer Short Run Publishing?
Are Short Run Publishing Prices competitive?
I am concerned about what quantity to print. Can Short Run Publishing help?
Doesn't the cost per book go up on smaller print runs?
If Short Run Publishing cost more money per book, why would I want to print
a smaller run?
May I alter or rewrite portions of my book after
it is printed?
What happens if I sell books quickly and need more books
fast?
What happens if I want to take my short-run
publishing success and print a large run?
I'm considering Print On Demand (POD) allowing me to print one book at a time. How
does that differ from Short Run Publishing?
How do I choose between Short Run Publishing and Print
On Demand?
What is Short Run
Publishing?
Short-run publishing
simply means we can
print a low number of books quickly and affordably—and still maintain
high-quality standards. For example, if you only need 100 books, Selah can
publish them for you in as little as 6 weeks, depending on the services needed.
Six months later, if you need additional copies, we can have them printed even
quicker. This minimizes your book storage needs and keeps your investment low.
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How does Short Run Publishing work?
-
To begin, we typeset your manuscript, design the
cover, and produce the ISBN number and barcode that includes your retail
price.
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Once you approve the layout and cover, the files
are sent to state-of-the-art digital printing presses.
-
High-gloss, layflat lamination is applied to
your cover, which is then bound to the text pages to create the same softcover-style
book you see in stores.
-
The final book is trimmed to the right size,
packaged in cartons, and shipped to your door.
- Then we prepare copyright
forms to be submitted to the U.S. Copyright office in Washington, DC, to
ensure your hard work is protected.
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Who establishes the
retail price of my book using Short Run Publishing?
Pricing is a delicate issue. If the retail
price is too high, it could have a negative affect on your sales. Selah will
assist you in determining the retail price of your book, but the decision is
ultimately yours to control—as it should be!
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Short Run Publishing sounds to good to be true.
It is true. Today, just as technology
continues to advance with cellular phones and DVD players, short-run publishing
technology has never been so easy and cost-effective.
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Why don't all publishers offer Short Run Publishing?
In a word, profits.
Most companies want to oversell you on quantity, so they may not offer short
runs. A publishing contract to print 2,500 books of 144 pages in length can
total $8,500. In contrast, our short-run publishing contracts that include
typesetting of 144 pages, cover design, and the first 100 books can total as
little as $1,900 depending on final page count.
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Are short-run publishing prices competitive?
Short-run publishing often will save
you money. When analyzing the costs, be sure to factor in shipping, warehousing,
and printing books that may never sell. If you print 2,500 books at a cost of
$3.40 per book ($8,500 total), what would your cost be per book if you only sell
500 copies? $17.70 per book! Short-run publishing gives you the option to print
smaller quantities and affordably test your market.
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I am concerned about what quantity to print. Can short-run publishing help?
Short-run publishing gives you the ability to print runs as small as 100 books.
You can determine the market demand for your title before you invest in printing
1,000 or more books.
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Doesn't cost per
book go up on smaller print runs?
Smaller book runs
usually cost more per book than larger print runs. However, a smaller run can
build confidence because you don’t have to risk an initial large investment.
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If Short Run
Publishing cost more money per book, why would I want to print a smaller run?
Most authors have
difficulty determining whether their book will sell 100 copies or 250,000.
Short-run publishing gives you the ability to test market with a smaller
investment. It’s a system trusted by large corporations, such as McDonalds. They
test market each new product they develop. Once McDonald’s has determined the
success of their new product, they can decide the most profitable path to take.
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May I alter or rewrite portions of my book after it is printed?
Absolutely! When we contract with you for short-run publishing, we will be
specific as to our charges for corrections and changes so you know what to
expect.
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What happens if I sell books quickly and need more books fast?
This is the beauty of short-run publishing: We can produce your books quickly.
The exact turnaround time depends on the number of revisions you want to make
and the print quantity.
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What happens if I want to take my short-run publishing success and print a large
run?
No problem. All of our publishing files are in state-of-the-art computer
software files that translate easily to most press environments. In most cases,
there are no additional setup fees or alterations necessary.
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I'm considering
Print On Demand (POD) allowing me to print one book at a time. How does that
differ from Short Run Publishing?
There are two major differences between Short Run Publishing and POD. Unlike
Short Run Publishing, when selecting a POD package, the retail price of your
book is established by us, based on your book’s final page count. When using
Short Run Publishing, distribution services are not included where as with POD
your book is made available to the distribution market though Ingram, the
largest book distributor in the world. Other than losing control over the retail
price of your book, plus the addition of distribution services in POD, there is
little other difference. Virtually all the prepress services are the same when
selecting either publishing option.
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How do I choose between Short Run Publishing and Print On Demand?
Choosing between Short Run Publishing and POD is relatively simple. If you do
not care about control over the retail price of your book, want your book to be
available to both traditional bookstores and online bookstores, plus want to
purchase small quantities of books, then, POD is the only way to go. However, if
the retail price is important, purchasing books in quantities of at least 100 is
not a problem, plus your not interested in books being available though
distribution, then Short Run Publishing is the right choice.
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